The Publix Weekly Ad
“Where Shopping is a pleasure”
The Publix Sales Ad is Publix's #1 marketing tool,
which ships over 10 million copies a week.
The Publix Sales Ad is Publix's #1 marketing tool to Increase awareness of Publix’s Brand and weekly deals. The goal is to target customers to choose Publix over competitors, like Kroger. The Ad uses the latest design techniques and sales tactics to increase sales within the company. This ad is also Featured on Publix.com.
Online ad
The
Problem
The problem Publix faces is making consumers aware of the company’s newest deals and savings. To combat that issue, Publix decided to incorporate a weekly 20-page ad to boost awareness and increase sales. In fact, the weekly ad is Publix’s #1 marketing tool.
Miami Ad Wrap
The
end result
The end result is that the consumer is able to locate and find weekly deals and savings in the ad. The ad uses the latest design trends to grab the consumers attention which leads to a potential purchase
of an item. ( This ad is completely custom-made in adobe Indesign. )